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Destination Creation Program

Business and community are interdependent and rely on each other to be successful and sustainable. This program is aimed at creating “destination businesses” and by extension, assisting communities to increase their destination attraction quotient.

The Schallert Group’s Destination Business strategy has helped businesses large and small to capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. When independent business owners apply the destination strategy to their businesses, they naturally attract more local consumers along with customers from outside the traditional marketplace.

As a certified delivery agent of the program, SEDA views the majority of concepts and strategies as being applicable to the community as a whole.

What to Expect

The program is comprised of 8 Chapters and a Bonus Session on COVID-19 Business Survival Tips.  SEDA will facilitate sessions incorporating pre-recorded webinars with Jon Schallert, worksheets, and recorded interviews with supplementary authors such as Bernadette Jiwa and Shep Hyken. Download the Program Overview and Learning Objectives.

Online delivery is provided via a weekly two-hour session – for 8 weeks. However, customized scheduling can be established for interested groups and communities. Learning materials including webinars may be accessed via computer or mobile device for up to six months following the class via the Destination University portal.

SEDA offers the Destination Program to groups and organizations based on demand.

This program is also offered on an ongoing basis by the following SEDA members:

  • Mid Sask Community Futures. View more on their program here.
  • Sunrise Community Futures. View more on their program here.