ntegrating a communications and/or media plan into your operation is a valuable undertaking regardless of whether you are a business, community or non-profit organization. Visibility and awareness can translate into enhanced credibility, visits (sales)and investment. Like any plan, it also provides a blueprint for effective use and monitoring of resources.
Social Media is an essential asset to community and business communication.
Don’t forget to measure…Here are some key performance indicators to keep in mind as you set your plan in place.
In the Subscribers Only Section you will find:
- A Strategic Communications Plan Template
- Content and Social Media Marketing Best Practices
- Examples of Municipal Communication Plans
- Media Planning Guides and Templates
- Social Media Plan and Calendar Template
- Blog Calendar Template