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Rethinking Rural – Why Rurality is About Culture, Not Just Place.

When we talk of rural, we think of remote locations, sparse population, farms, small towns far from urban centers. Rural is often defined by the number of people, the distance from cities, or the amount of open space. But these definitions are constraints, barriers, and limitations. Rural means something more profound than geography or demographics. Rural is a tapestry of values that transcends the boundaries of municipalities or towns.

Rural Innovation Hubs

Rural communities sit at the heart of Canada's most significant economic shifts in energy, agriculture, and transportation. These regions produce virtually all the energy we use and grow the food we eat, making rural workers essential drivers of economic change.
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